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Canada, Ontario
Type: College
Location Type: Urban
Founded: 1967
Total Students: 32,117 +
Int. Students: 4,900 +
Main Campus Address
200 King St E, Toronto, ON M5A 3W8, Canada
The Sport and Event Marketing graduate certificate program provides students with the knowledge and skills employers seek in sports, arts and entertainment and not-for-profit marketing careers. Join like-minded students in downtown Toronto as you learn to examine and apply sport and event marketing best practices, strategies, tactics, tools, and techniques.
For over 25 years, George Brown’s Sport and Event Marketing graduate certificate program has prepared students with a foundation in consumer marketing. In 12 months, students learn and develop creativity and critical thinking skills that transfer from the classroom to the boardroom. It is common for assignments and projects to involve industry partners, particularly in the final semester when students plan and run a charitable event.
The program covers sports, arts, and entertainment marketing, sponsorship activation, event planning, integrated marketing communications (IMC), digital marketing, non-profit marketing, and financial metrics. Students will also enjoy extracurricular opportunities like speed mentoring and attending the 5 to Watch: Canada’s Sports Business Awards.
Here are some skills you’ll be able to show off after completion of the Sport and Event Marketing program:
Program Learning Outcomes
The graduate demonstrates the ability to:
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