Graduate Certificate in Sport and Event Marketing (Co-op Optional)

George Brown College - St. James Campus

Postgraduate Certificate / Diploma

Canada,Ontario

12 Months

Duration

CAD 17,774/year

Tuition Fee

CAD 110

Application Fee

Jan 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

200 King St E, Toronto, ON M5A 3W8, Canada

Graduate Certificate in Sport and Event Marketing (Co-op Optional)

Program Overview

The Sport and Event Marketing graduate certificate program provides students with the knowledge and skills employers seek in sports, arts and entertainment and not-for-profit marketing careers. Join like-minded students in downtown Toronto as you learn to examine and apply sport and event marketing best practices, strategies, tactics, tools, and techniques.

For over 25 years, George Brown’s Sport and Event Marketing graduate certificate program has prepared students with a foundation in consumer marketing. In 12 months, students learn and develop creativity and critical thinking skills that transfer from the classroom to the boardroom. It is common for assignments and projects to involve industry partners, particularly in the final semester when students plan and run a charitable event.

The program covers sports, arts, and entertainment marketing, sponsorship activation, event planning, integrated marketing communications (IMC), digital marketing, non-profit marketing, and financial metrics. Students will also enjoy extracurricular opportunities like speed mentoring and attending the 5 to Watch: Canada’s Sports Business Awards.

Here are some skills you’ll be able to show off after completion of the Sport and Event Marketing program:

  • Creating integrated marketing and media plans for the arts, entertainment, cause-related marketing, and sports sectors
  • Organizing and executing events using project management and team-building skills
  • Developing and evaluating sponsorship activation opportunities from the consumer, property, and buyer's perspective
  • Creating professional and persuasive presentations using industry-standard software

Program Learning Outcomes
The graduate demonstrates the ability to:

  • Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
  • Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
  • Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
  • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
  • Create professional and persuasive written, digital and other presentation formats using industry standard software.
  • Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.

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