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Canada, Alberta
Type: College
Location Type: Urban
Founded: 1965
Total Students: 8,890 +
Main Campus Address
299 College Drive Southeast, Medicine Hat, AB T1A 3Y6, Canada
MHC's Sport & Event Marketing and Management diploma prepares students to enter the fast-paced, integrated world of sports, arts and entertainment, and not-for-profits. Students get a competitive edge by learning everything from the science of persuasion, e-sports, and experiential marketing to public relations, sponsorship, and management theory. These skills are both complementary to the sports industry but can also be applied in a variety of other sectors such as corporate events, arts and entertainment, and community recreation.
Students will learn from industry professionals, participate in a workplace integrated learning residency, and gain insight through the use of simulations, case studies, and hands-on projects.
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