Diploma in Sport and Event Marketing And Management

Medicine Hat College

UG Certificate / Diploma


24 Months


CAD$ 14,000/year

Tuition Fee

CAD$ 75

Application Fee

Apply Date

Canada, Alberta

Type: College

Location Type: Urban

Founded: 1965

Total Students: 8,888 +

Campus Detail

Main Campus Address

299 College Drive Southeast, Medicine Hat, AB T1A 3Y6, Canada

Diploma in Sport and Event Marketing And Management

Program Overview

The Sport and Event Marketing and Management diploma program is designed to prepare students for careers in a wide range of sport and event-related enterprises and activities. This program examines the industry from behind the scenes, looking at business and consumer relationships, leadership and promotions, as well as the organization and advancement of sporting and entertainment events. This is a 2-year program with five semesters, including a workplace integrated learning residency in the spring, designed for students to gain valuable professional experience through an internship as part of the educational experience. The program is designed for students who enjoy facing challenges, taking risks and initiative, dealing with the public, and being part of a sport-oriented team and organization. 

This innovative program has a practical and applied approach to learning through the use of simulations, case studies, and provides industry experience as well. Students will learn the application of marketing and management skills in the entertainment industry and will develop the skills to lead and manage sport and event careers and businesses, and gain insights into how successfully managed organizations should be designed and run. They will learn how marketing and management principles can develop the operations of sport and event organizations and how it is used by sponsors to enhance their brand and grow their organization. This program trains the next generation of leaders that will acquire the just-in-time knowledge, skills, and competencies needed to succeed in the sport and event industry and can lead to a career that is rewarding, exciting, and challenging

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