Graduate Certificate in Sports and Entertainment Sales and Marketing

Loyalist College - Belleville Campus

Postgraduate Certificate / Diploma

Canada,Ontario

12 Months

Duration

CAD 15,000/year

Tuition Fee

CAD 110

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 3,450 +

Campus Detail

Main Campus Address

376 Wallbridge Loyalist Rd, Belleville, ON K8N 5B9, Canada

Graduate Certificate in Sports and Entertainment Sales and Marketing

Program Overview

Those who dream of working in the sports and entertainment field need specialized business training to turn their passion into a career. In only four months, you will learn to make an impact on the bottom line. Then, demonstrate those skills on the job during a four-month placement.

Experiential learning
Every aspect of this intensive eight-month post-grad program is focused on opening doors to employment. Learning features:

  • Intensive role-play scenarios.
  • Guest speakers representing organizations such as Maple Leaf Sports and Entertainment (NHL/NBA/MLS), the Ontario Hockey League, Sports Marketing Companies and the American Hockey League, such as the Belleville Senators.
  • A field trip to a large North American city to meet with the sales and marketing staff of a major sports and entertainment organization.
  • A trip to Walt Disney World in Orlando to take part in two certificate programs from Disney to build your entertainment portfolio in leadership and customer retention strategies.
  • Planning and executing events.
  • Expanding the brand to build revenue through licensing and content creation.
  • Creating transactional sales opportunities for sport.
  • Developing win-win activation opportunities for sponsors and partners.
  • Creating integrated marketing, media and public relations plans.
  • Evaluating marketing initiatives against sales forecasting, budgeting, financial health and return on investment.

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